Genoa have confirmed the signing of Antonio Floro Flores on a six-month loan from Udinese.
The northern Italy outfit announced the deal on their official website, and have an option to secure the player on a permanent basis in the summer.
The 27-year-old has not been a permanent fixture in manager Francesco Guidolin's plans this season and is thought to have requested a transfer several times before getting his wish.
Floro Flores joined the Zebrette in 2007 from lower league outfit Arezzo, and has scored 22 goals in 114 appearances.
It was thought that Juventus were close to agreeing a deal with the player, however they may now turn their attentions to Diego Forlan or Luis Fabiano as they pursue a new forward.