Valencia have opened negotiations regarding an extension to David Villa's contract.
The Primera Liga side are desperate to retain the services of the Spain international and will offer him improved terms to stay at the Mestalla.
The striker, along with team-mate David Silva, has attracted interest from a host of top clubs this summer.
Already regarded as one of the most lethal front-men in European football, claiming the Golden Boot at Euro 2008 helped to raise his profile even further.
However, with talks already under way regarding Silva's future, vice-president Fernando Gomez has revealed that the club are hopeful of holding similar discussions with Villa.
His agent, Jose Luis Tamargo, is understood to have already met with Gomez and president Vicente Soriano, with both sides confident an agreement can be reached.
"Villa's agent has been here and we held the same discussions with him as we had on Tuesday with Silva," Gomez told El Mundo Deportivo.
"We want the player to stay here and tomorrow we're going to continue the discussions."
He added: "Both players are very close to staying."
Tamargo also revealed that his client is happy with the way the initial talks have progressed, and is keen to remain with Los Che.
"It's been a satisfactory first meeting and we've got everyone seeing our way of thinking," Tamargo told AS.
"All I can say is that we are all in the same boat, Villa and Valencia.
"David Villa is a Valencia player, he has a contract, and he feels an emotional attachment to the club.
"He's happy at Valencia and always has been, and I hope he continues to be for many more years."