Arouna Kone is set to join Sevilla, according to reports in the Dutch and Spanish media.
Sevilla made an initial 9million euros (£6million) bid for the PSV Eindhoven striker and negotiations are now at an advanced stage.
The Spanish side's sporting director Ramon Rodriguez is understood to have travelled to Holland to finalise the deal.
Kone has previously snubbed offers from Shakhtar Donetsk and Galatasaray but could be attracted by a move to Sevilla.
Sevilla are looking to upgrade their attack with the signing of Kone ahead of a UEFA Champions League campaign.