Celtic manager Neil Lennon insists that he and his players will not become complacent about winning the Scottish Premier League title this season.
The defending Scottish champions are firm favourites to win the title in 2012/13 following the relegation of Rangers to the third division because of financial irregularities.
However, Lennon has stressed that the Hoops will not succumb to any kind of over-confidence.
"It might be a fair comment but it is not going to happen," he explained.
"We pride ourselves on our professionalism and our standards that we have set over the last couple of years and we want to maintain that.
"Allied to that, we want to get through the next round in Europe and have a go at European football on top of the domestic league but there will be no complacency, that's for sure.
"We go into the season as favourites which is something that we are used to now.
"We are probably heavier favourites than we have been for a while but we will just concentrate on retaining the title, that is the priority.
"We had a great campaign last year, we are looking forward to tomorrow and the symbolic gesture of having the flag unfurled at the stadium which is always a nice occasion for everyone involved and then we get cracking."
Celtic will begin their SPL campaign with a home game against Aberdeen on Saturday.