Keith Curle has lost his job as Notts County manager in the wake of Saturday's League One defeat by Hartlepool.
The identities of the Hartlepool goalscorers - Peter Hartley and James Poole - made headlines and overshadowed the fact it was the ninth time in 11 games County had failed to win.
But that statistic did not escape the attention of chairman Ray Trew, who has sacked Curle after less than a year with the club five points adrift of the play-off places, with Chris Kiwomya stepping in as caretaker manager.
County have also had six players sent off this season, and Trew said: "This obviously is not a decision that we have taken lightly and certainly not one that I have taken any pleasure in reaching.
"I have a tremendous amount of respect for Keith Curle both as a man and a manager. Since Keith first came in, just under a year ago, we have backed him to bring in the players that he felt could move Notts County on to the next level.
"However, recent displays have unfortunately not lived up to expectations and our poor disciplinary record this season has only further hampered our progress.
"Attendances at Meadow Lane have dropped in recent weeks and this has made this as business decision as much as a footballing one, because fans are obviously key to the club and their support is essential."
Curle's first-team coaches Colin West and Colin Lee have also left Meadow Lane.