Mark Cooper admits Swindon need a striker who will fight for the cause after Nile Ranger failed to impress in their 2-0 loss to Gillingham.
The former Newcastle striker looked disinterested for large parts as Leon Legge and Michael Harriman fired the Gills to victory.
The defeat means Cooper's side have not won on their travels since November and it was the performance of Ranger that epitomised their failings.
And Cooper could hardly hide his disgust at the 22-year-old, who had previously been suspended by the club for persistently missing training sessions amid other personal issues.
"Their centre-half dominated Nile Ranger," he said.
"There were one or two who needed to up their game in the second half, and it doesn't take a genius to work out who I mean. People who saw the game will know.
"I think there are some players who need lighting up, but whether or not they'll respond to that, I don't know.
"Everyone knows we need a number nine who wants to fight for the club and run about like the rest of them. That's where we're a man short at the minute.
"I thought we had a 20-minute spell in the second half where we played well but we needed to score then.
"If we had, we would have had a good chance to go on and win the game. Playing for 20 minutes out of the 90 is not good enough."