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Luton rename home in support of Prostate Cancer charity

Luton Town's Kenilworth Road to be rebranded as the Prostate Cancer UK Stadium for game on March 23rd 2015
Image: Kenilworth Road: Renamed Prostate Cancer UK Stadium for one night only

Luton will rename Kenilworth Road the Prostate Cancer UK Stadium later this month in support of the charity.

The name change will be in effect for one match only - Wycombe's League Two visit on March 24 - and is designed to raise funds and awareness of the disease.

Prostate cancer kills 10,000 men in the UK every year, the same number as can fit into Kenilworth Road, and Luton chief executive Gary Sweet said: "We are extremely proud to be the first club to partner with a charity such as Prostate Cancer UK by renaming our stadium, albeit temporarily. 

"When we first hinted at the idea we were met with a mixed reaction which is understandable given the history of the ground, and the amount of affection our supporters hold for Kenilworth Road.

"We felt sure that once the full story emerged about our supporting Prostate Cancer UK, our supporters would understand and fully support the move.

"Given the statistics, there’s every chance that by helping to increase the awareness of this disease and the charity, that someone’s son, father or grandfather could be helped by spotting the signs early and seeking help.

"This is a first for Luton Town and a first in football and we are delighted to be teaming up with a charity which has supported the game, in particular supporters and players past and present, so well."

Mark Bishop, the chairty's director of fundraising, said: "Renaming one of the country’s most iconic grounds offers us a wonderful and innovative opportunity to continue our ground-breaking work within the beautiful game."

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