John Coleman wants Rochdale's supporters on board as his side look to get their home form on track.
Dale lie sixth in League Two despite only picking up three points once in six matches at Spotland this term.
Jack Redshaw returned to haunt his old club at the weekend, bagging a brace as Morecambe travelled back to the Lancashire coast with a 2-1 victory under their belts.
"The only (way) to do it is by winning a game and then they'll get behind us, but at this moment we can't get them on board, no matter what we do," Coleman told BBC Radio Manchester. "We could have scored three or four in the last 20 minutes (against Morecambe). If we play like we did in the last 20 minutes from the start, the game's dead and buried.
"I can't put my finger on why we're not starting like that. At this moment we're in a downward spiral with the fans, because the players aren't enthusing the fans and the fans aren't enthusing the players, so the groans are going up after six minutes.
"I think our home fans must think we coach our players to come out slowly and misplace passes. Possibly the fans that travel away from home might know a bit more about how we play."