Cheltenham have confirmed the appointment of Tim Russon to the club's board of directors.
Russon joins as commercial director and assumes responsibility for Town's commercial and media activities including the website, matchday programme, retail sales, public relations and revenue generation.
Russon is a former vice-chairman of Hereford having resigned from his position at Edgar Street over the summer.
"I am thrilled and honoured to be joining the team at Cheltenham Town," said Russon. "It's a club I have always been close to and admired both on and off the pitch.
"What the Robins have achieved over the last few years is amazing and that's down to the great team of people they have at the club. Like every other football club there are great challenges ahead and the future for the Robins looks very exciting."
Chairman Paul Baker added: "I am really delighted that Tim is joining us and I am in no doubt that his appointment will significantly strengthen what is already a very strong, united and experienced board."