Omar Daley insists he is happy at Bradford and has no desire to leave the club in the near future.
The lively winger has been at the forefront of the Bantams' impressive start to the new League Two campaign, drawing admiring glances from elsewhere.
Should his fine form continue it would appear to be only a matter of time before a club higher up the league ladder comes calling.
Daley did sign a new three-year contract at Valley Parade in January, but that deal includes a release clause should a certain fee be met.
However, the Jamaican star has made it clear that he intends to play a major role in the club's promotion push this year.
"At the moment I'm very happy. I'm enjoying my football and happy playing with a good team," he told the Telegraph & Argus.
City are also reluctant to part company with Daley, and joint-chairman Mark Lawn has indicated that any interested party would be forced to meet a substantial price-tag to lure him away from the club.
"It's a considerable fee so it would have to be a Championship side," he said.
"But it wouldn't be the intention of Bradford City to try and sell him. If that figure was offered, it would then be down to Omar not us."
Bradford have won four of their opening five league games this term, placing them among the early pacesetters.
Daley is delighted to have played his part in such a positive start and believes the Bantams now have opponents running scared.
"You can see in their faces they are waiting to get beaten," he said.
"You can see the tension on the other team when you walk on to the pitch - they are worried.
"So we aim to do our best every game and not disappoint.
"I'm pleased with the all-round performance of the team. It's a good team to be playing in."