Bradford City winger Jermaine Johnson has been told he must up his game if he wants a future in English football.
The Jamaican international is one of a number of players failing to perform for The Bantams of late, and manager Colin Todd is becoming frustrated at the loss of form of his key men.
As arguably the most gifted player in the squad, Johnson has drawn individual criticism amid fears he will again spurn his chance to make an impression in England.
The 26-year-old, who joined from Jamaican side Tivoli Gardens in the summer, has previously failed to make the grade during loan spells at Bolton and Oldham, and Todd is keen to ensure he does not suffer a repeat.
"I am hoping that the penny has dropped, but he has got a manager now who will not leave him alone," Todd told the Yorkshire Post.
"I have told JJ, 'listen, this is your last chance. You have a golden opportunity here and who knows what can happen? Things can blossom again'.
"He lost his way when he left Bolton for the simple reason that he just accepted that he had made it.
"He is young enough to get back to Premier League level, but I want him to keep working on his deficiencies.
"On his day, he is the one player in our side who opposition managers do not want to see in a one-versus-one situation against their own defenders."
Todd is bemused by his side's recent slump, which has seen them claim just one win in their last eight matches, but believes his players will need to up their work-rate if they are to turn it around.
"Our form just mystifies me. I cannot understand why we have tailed off all of a sudden after our good start.
"Sometimes you look at the togetherness and whether people are working hard enough to help each other out. Possibly that is not the case at the moment."
Only 19-year-old midfielder Nathan Doyle, who is currently on loan from Derby, has impressed Todd recently.
"Doyle has stood up to be counted like a man," he said.