Youngsters under the age of 11 will be able to watch Cheltenham for free next season, the League Two club have announced.
Children can enjoy the deal for the 2013/14 campaign simply by being a member of the Junior Robins, which is free of charge.
In the announcement on the club's website chairman Paul Baker said: "We want more youngsters to come and enjoy football and to support the Robins.
"We want to encourage and welcome the fans of the future but we also want to make it as easy as possible for them."
Prices for adult season tickets have increased by £5, but fans will get special deals including tickets for friends, hospitality at the club, discount at the club shop, half-price travel club membership and a free drink in the bar.