Sky Sports understands that Brighton are the favourites to land Joe Mattock on loan following West Brom's capture of Liam Ridgewell.
The Baggies have snapped up Ridgewell from West Midlands rivals Birmingham, allowing them to reinforce their defensive ranks.
His arrival has pushed Mattock further down the pecking order at The Hawthorns, with the youngster already struggling to hold down a regular role.
Sky Sports revealed earlier on Tuesday that the Baggies would look to send the 21-year-old out on loan should they prove successful in their efforts to land Ridgewell.
They are looking for him to spend time in the Championship, with a productive spell at Portsmouth having already been taken in this term.
A collection of second tier sides were believed to be in the running for Mattock's signature, with the former England U21 international considered to be a hot prospect for the future.
Burnley and Nottingham Forest were mentioned as potential suitors, but it appears as though Brighton have marched to the front of the queue.
The Seagulls are hoping that the arrival of a few fresh faces will help them to break back into the Championship play-off places and prolong their FA Cup adventure.