League sponsor to donate proceeds of auction to Poppy Appeal
Saturday 8 November 2014 13:50, UK
Football League sponsor Sky Bet is to auction off the signed shirts at all 24 Championship clubs to support the Poppy Appeal this weekend.
Sky Bet launched the #BidToRemember auction of match-worn shirts - each with a poppy on the chest - as part of the Remembrance Weekend commemorations.
All the proceeds from the auction will go directly to The Royal British Legion’s Poppy Appeal.
This is a cause that resonates with everyone in the country, especially this year, the 100th anniversary of the outbreak of World War 1 in 1914.
Sky Bet Head of Sponsorship Edwin Martin said: “This is a cause that resonates with everyone in the country, especially this year, the 100th anniversary of the outbreak of World War 1 in 1914.
“We know Football League club supporters to be hugely passionate people, who always throw their support behind the Poppy Appeal.
“We would like to thank the Sky Bet Championship clubs, who have agreed to do things differently this year, in recognition that, together, we can make a bigger difference than ever before.”
Amateur players can take part in the #BidToRemember campaign by collecting an armband at their local Goals Soccer Centre and tweeting a selfie wearing it.
The Royal British Legion Head of Corporate Partnerships Alexandra Caine said: “We are incredibly grateful to Sky Bet, and to all the Championship clubs, for their support in this year’s Poppy Appeal.
“The money raised from campaigns like #BidToRemember will help fund our projects nationwide for current and former servicemen and women, who put their lives on the line for their country.”
All lots will be going live on Sky Bet’s eBay shop between Saturday November 8 and Monday November 10.
To register your interest in the signed shirt auction, please visit: www.bidtoremember.com or to join the campaign and pick up a limited edition #BidToRemember armband, go to your local Goals Soccer Centre. (England only)
