Sheffield United director Scott McCabe told Sky Sports News the club's new co-chairman will help the League One side back to the top tier.
It was announced on Tuesday that McCabe's father, and United's owner, Kevin had sold a 50% stake to Prince Abdullah of Saudi Arabia.
And the Blades' director said the main attraction to the South Yorkshire side was the challenge that lies ahead for the former president of Saudi Arabia's most successful club Al Hilal.
"We're a great football club with aspirations of getting to the Premier League," he said. "Our heritage was a great attraction to him, but the biggest attraction was that we're not a ready-made Premier League club.
"You see many overseas owners with substantial wealth going right to the ready-made product - clubs that are already in the Premier League. Part of the challenge here is the excitement of getting promotion, back-to-back promotions perhaps."
Prince Abdullah is the founder and chairman of the publicly-listed Saudi Paper Manufacturing Group, the largest paper tissue manufacturer in the Middle East.
And McCabe added: "He's a very prominent Saudi businessman and industrialist, in the business world he's well thought of and well respected in the Middle East.
"What's unique about him is he has a passion for English football. What's attracting him to Sheffield and Sheffield United is the history and heritage that sits behind not just Sheffield United but Sheffield, with its perception as the birthplace of English football.
"He sees it as a real challenge to him. We already have a great stadium and football academy so what money he does invest is going straight into first-team football."