Preston have completed a sponsorship deal that will see the Football Pools become the League One club's main shirt sponsor.
National charity Carers Trust and local organisation The SPACE Centre will be the main beneficiaries of the deal.
The front of the team's shirts will carry the logo of Carers Trust, with the back of the shorts carrying the logo of The SPACE Centre, based in Ashton, Preston, while the Football Pools' logo will be on the back of the shirts above the players' names.
A statement from North End's directors read: "We are delighted to have concluded the deal with the Football Pools and be able to benefit two fabulous charities in this way."
The catalyst for this arrangement has been the convergence of several landmark anniversaries for all parties concerned - the 125th anniversary of Preston's Invincibles (the first side to complete league and cup double), the 90th anniversary of the world's oldest football gaming business, the Football Pools, the 50th anniversary of the Football Pools Panel, the 125th anniversary of the Football League and the 150th anniversary of the Football Association.
The statement continued: "We have had a number of commercial offers on the table during the summer, but none that left the legacy that this will, in a year we celebrate the Invincibles' great achievements."