Bournemouth have been told to look elsewhere as Swindon aim to keep all their star players, including winger Matt Ritchie.
The former Portsmouth player has had a sensational season for the Robins and has already been the subject of a number of approaches from Bournemouth, all of which have been rejected by his current club.
The Cherries made their latest attempt to bring Ritchie to the south coast on Tuesday morning, but once again Swindon rebuffed the offer, which came up short of their valuation for their prized asset.
On Monday, manager Paolo Di Canio insisted none of his star players would be sold on deadline day, and Ritchie was on the team coach which set off to Southend for Tuesday's League Two clash.
Swindon chairman Jeremy Wray told the Robins' official website: "Matt Ritchie will not be leaving in the January transfer window.
"He has performed well this season and has attracted interest from other clubs, but he will be staying at the County Ground as a key part of a side that is aiming for automatic promotion this season."