Brighton & Hove Albion have completed the capture of Chris Holroyd for an undisclosed fee from Cambridge United.
The 23-year-old striker has penned an 18-month contract with the League One outfit.
He successfully passed a medical at the Withdean Stadium on Friday and will go straight into contention for Saturday's meeting with Millwall.
"I am delighted to have completed the deal. Chris is an exciting young prospect and he is one for the future," Albion boss Gus Poyet told the club's official website.
"He has an excellent goalscoring record this season and has tremendous potential, and he will give us another striking option alongside our current forwards."
Brighton have initially taken Holroyd on loan, in order to push through the deal, with the youngster set to finalise a permanent switch on Monday.
"There were a few minor complications to sort out, which is often the way, but we've sorted these now, everyone is happy and Chris will link up with the squad on Saturday," added Poyet.
Meanwhile, Adam El-Abd has signed a new contract with the Seagulls after impressing under Poyet this term.
The versatile defender, who was set to become a free agent in the summer, will now remain on the South Coast until the summer of 2011.