Huddersfield chairman Dean Hoyle has ruled out the possibility of signing Bristol Rovers striker Rickie Lambert.
The Terriers chief reasoned that the 27-year-old was too old and too expensive and has now switched his attention to other targets.
The ambitious League One club have spent big this summer in a bid to win promotion to the Championship this season and the pursuit of Lambert, who bagged 29 goals last term, seemed to back up that ambition.
Huddersfield have been quick to move on with the club linked with Cardiff striker Wayne Feeney, although manager Lee Clark has already snapped up Watford forward Theo Robinson on a three-year deal last week.
"A move for Rickie Lambert is a no-no," Hoyle told the Huddersfield Examiner.
"No disrespect to a very good player but it's a simple matter of economics.
"Any deal would cost a minimum of £750,000 plus add-ons for a player who is 27 and who would want a three-year contract.
"Even if he scored 30 goals a season for those three years, by the time the contract is at an end the player would be 30, and therefore there would be little or no resale value.
"That means that even before meeting wage demands, the signing would cost £5000 a week, and this club cannot do that kind of business.
"If Rickie Lambert was 22 or 23, it would be a different matter, but he's not and suggestions that we will sign him are nonsense."