Brighton have completed the £300,000 signing of Rochdale striker Glenn Murray.
The Seagulls swooped for the 24-year-old as they attempt to add firepower to their squad in a bid to push for the League One play-off positions.
Murray has scored 10 goals for Rochdale this season and that form has led Brighton manager Dean Wilkins to secure the forward on a three-and-a-half year contract at the Withdean Stadium.
Wilkins told Brighton's official website: "Glenn is over six-foot tall, a physical centre-forward.
"He has a bit of everything and has scored numerous goals with his head. He has a good first touch and good movement and is going to be a vital addition to the squad."