Birmingham manager Alex McLeish feels his players have embarrassed themselves after crashing out of the FA Cup to League One outfit Huddersfield Town.
The former Rangers and Scotland boss was disappointed with City's lacklustre display which saw them lose 2-1 - thanks to goals from Town's Luke Beckett and a late Chris Brandon effort.
Garry O'Connor restored some pride for the equaliser but the Terriers deserved their giant-killing status.
"The Premier League is our priority and it remains our priority but we wanted to win this match, no question," said McLeish.
"I've been involved in cup upsets as a player and a manager. I've been a giant-killer but I've seen the other side and I didn't want to be a victim today.
"The players will be embarrassed by it because they'll get bad headlines and so will I. That is the position we are in."
Reflecting on what had been said in the changing rooms after the game, he added: "The dressing room chat remains private and that is where it must stay.
"But every one of our players can look in the mirror and say 'we've let ourselves down and let the fans down'."