Cheltenham Town have missed out on Gary Hooper after the Southend United striker decided to move elsewhere.
Southend had accepted a bid of up to £175,000 from their League One rivals and gave Hooper permission to discuss a deal at Whaddon Road.
However, Robins chairman Paul Baker says the transfer-listed forward has opted to join another club.
"I have been told by Keith (Downing) that Hooper has gone elsewhere," Baker told the Gloucestershire Echo.
"Someone has come in with a fantastic deal, we are not sure how close we were and we are very disappointed, but we will now look elsewhere.
"Southend put a valuation on the player and we matched that, so we were not outbid. It's the player's decision based on a contract offer."
Fellow League One sides Scunthorpe United and Stockport County are now thought to be fighting it out to sign Hooper.