Sunday 12 July 2015 07:30, UK
The FA council has voted against allowing Hull City to change their name to Hull Tigers for a second time.
At a meeting of the council on Saturday, a 70% majority voted against the motion and the club remain Hull City - its name since 1904.
FA chairman Greg Dyke told Sky Sports News HQ: "Overwhelmingly the council has supported the recommendation that will not allow Hull City to change their name.
"Hull appealed the last one but I don't think they can appeal this time. They can work on a new application, that could perhaps have better research, but as of now their application has been rejected."
The Humberside club's owner Assem Allam has wanted to change the name for some time for what he considers to be improved worldwide corporate and marketing opportunities.
Allam first attempted a name-change last April - a proposal that was also blocked by the FA with a 63.5% vote against from council members - and, earlier this year, reiterated his desire to put the club up for sale if he could not change the name.
It led to the Hull City Supporters Trust having to increase their protests against Allam's plans and urge him to completely abandon the idea completely in March.
The 75-year-old Egyptian holds renewed hope of a move that he believes “will increase the club’s global appeal” after he was told he could reapply for the name change ahead of next season.
Part of their statement read: "HCST urges the owners to abandon the name change application once and for all.
“It is clear from the evidence set out in the arbitration document that a strong and compelling case for change does not exist."