The latest episode of our Sporting Chapters series features a businessman who lived the dream when he became the chairman of his childhood football club.
Simon Jordan bought Crystal Palace when he was in his early thirties, but his dream turned to a nightmare a decade later when he lost the club - and millions of pounds with it.
That's the story he tells in his new book 'Be Careful What You Wish For' and he told Sporting Chapters' Lynsey Hooper about his life and times in the game.
Hit the video at the top of the page as Simon talks candidly about...
CHILDHOOD - Simon explains how he became a fan of Crystal Palace as a schoolboy and recalls his early memories of going to watch the team.
BUYING PALACE - He explains the history behind the "strange" deal that saw him buy Crystal Palace two minutes after someone else had bought it!
RESERVATIONS - He admits that buying the club made little business sense and he was attracted to football for other reasons.
FIRST IMPRESSIONS - His purchase of the club might have excited the Palace fanbase, but he explains why those within the club weren't quite as keen
PLAYER POWER - He dispels the myth that players are important and explains his attitude towards footballers such as Craig Bellamy.
GAMBLING - Simon explains his attitude towards gambling in both his business life and his private life, when he would lose as much as £500,000 in an evening.
SUBSTANCE OVER STYLE - From the FA to Iain Dowie, he discusses some of the people he rallied against in the game and why he did it.
If you missed Sporting Chapters with boxing legend Sugar Ray Leonard, then click here
If you missed Sporting Chapters with cricket star Phil Tufnell then click here