Crystal Palace boss Dougie Freedman has won the race to sign striker Glenn Murray on a free transfer from Brighton.
The 27-year-old was Albion's top scorer with 22 goals as Gus Poyet's side romped to the League One title this season.
However, he will now be turning out for the Eagles against their fierce derby rivals in the Championship next term after snubbing a new contract on the south coast and agreeing a three-year deal at Selhurst Park.
Millwall and Southampton were also linked with Murray but Palace boss Freedman has persuaded him to make the short trip up the M23 to south-east London.
"Glenn is a player who I have been looking at for some time and fits the profile for the type of player I want to add to the squad ready for the new season," Freedman told the club's official website.
"He has shown what he is capable of with a fine scoring record last season in helping Brighton to promotion to this level."