Sky Sports sources understand Crystal Palace, Swansea City and Cardiff City have all shown strong interest in Blackpool star Tom Ince.
The winger would likely cost in the region of £8million and has long been attracting the eye of Premier League clubs, including former club Liverpool and Tottenham Hotspur.
But top-flight Swansea along with Championship winners Cardiff and play-off victors Palace are now also shown to be considering a move.
Palace boss Ian Holloway is thought to view Ince as an ideal replacement for Wilfried Zaha, who has moved to Manchester United, after managing the 21-year-old at Blackpool.
Ince scored 18 goals as Blackpool finished 15th in the Championship in 2012/13 and he was recently involved in England's disappointing European Under 21 Championship campaign.