Sky Sports understands that West Ham United have opened talks with Bristol City over Nicky Maynard.
The 25-year-old has been the subject of interest from a host of clubs this month after City confirmed they wanted to sell him.
Maynard is out of contract in the summer and can therefore leave Ashton Gate for nothing at the end of the season.
With that in mind, the Robins are keen to cash in on him, but it remains to be seen if he will agree to any deal.
Wigan saw a deal fall through, whilst Wolves and West Ham were also strongly linked and now the Hammers are trying to seal a deadline day move.
West Ham have already agreed deals for Ricardo Vaz Te and Ze Eduardo, but whether they would push through more than two striker deals remains to be seen.