Cardiff City boss Malky Mackay insists Peter Whittingham is 'not for sale' after confirming West Ham United had made an enquiry for the midfielder.
Whittingham, who has 18 months remaining on his contract, has been linked with a £3million January move to Cardiff's promotion rivals.
However, Mackay is determined to hang on to the 27-year-old and wants to focus on bringing new players in, rather than cashing in on current members of his squad.
"Peter Whittingham is not for sale," said Mackay.
"I'm here to improve this football club and bring other players in to it, not sell the players I have.
"We've had an approach in terms of a phone call but people call and ask questions regularly about players in football. The answer to West Ham regarding Peter was: 'Not for sale'.
"We're trying to build something here and Peter is a big part of that. If you don't get calls for your players then that tells its own story.
"Our chairman and directors feel the same way. We want to go forward at full strength and want to add to our squad."