Skysports.com understands Charlie Austin has agreed a three-and-a-half-year contract at Burnley.
The highly-rated Swindon striker is believed to have travelled to Turf Moor on Friday for talks.
Clarets boss Eddie How was able to use that time to convince the 21-year-old that a switch to the Championship club was in his best interests.
Austin is now set to undergo a medical before finalising the switch.
Securing his signature would be quite a coup for Burnley, as numerous other clubs have been tracking the prolific frontman.
Premier League side Blackpool were among the runners and riders, as revealed by skysports.com, while the likes of Ipswich, who saw a bid accepted on Thursday, and Southampton have also expressed an interest.
It is, however, understood that Burnley have won the race and will complete a deal reportedly worth an initial £1.2million, which will rise in the future if certain criteria are met.