Carlos Vela has admitted he will have to earn a starting berth for West Brom following his loan switch from Arsenal.
The Mexican forward has joined the Baggies on a deal until the end of the season, with Arsene Wenger keen for him to gain experience of playing regularly in the Premier League.
However, Vela recognises that he cannot take anything for granted and will have to prove to his new manager Roberto Di Matteo that he deserves to play.
The 21-year-old is relishing the new challenge as he is an admirer of West Brom's passing style.
"I decided to come here because this club plays good football, tries to always attack and win every game," Vela told the club's official website.
"When I said to Arsene Wenger I'd decided to come here he was happy because he knows it is a good team with good players.
"He is happy with my decision. The style of the two teams is similar.
"I want to try and play every game but I know it will be difficult because the other players are good.
"I need to work hard and try to do good to play more."
Vela's versatility will also provide Di Matteo with extra options as he is happy on the wing or as a central striker.
"I feel very well and I'm working hard every day," he explained.
"I can play on the left or right, or in the middle. The choice is for the head coach and wherever I play I will do my best."
Vela could make his debut for West Brom in their crucial bottom-of-the-table encounter against Wigan at The Hawthorns on Tuesday night.
"Tonight is an important game because Wigan are close to us in the table," he said.
"We need to win for us and the people."
Vela is confident West Brom can beat the drop after witnessing their quality in the victory over Arsenal at Emirates Stadium in September.
He added: "Whenever you lose at home it is difficult to understand. But I think this team played well and can win in every single stadium."
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