Roberto Di Matteo has revealed he was interested in taking Federico Macheda on loan from Manchester United.
The young striker has been linked with a temporary switch away from Old Trafford in order to get more first-team experience at an early stage of his career.
His agent played down reports earlier this week that he might return to Italy in January, with Lazio thought to have been keen on a deal.
And Di Matteo has now admitted that he wanted to bring Macheda to West Brom, but Sir Alex Ferguson would not negotiate.
"I wanted him on loan last year. Nothing happened," the Baggies manager told La Gazzetta della Sport.
"Macheda to Lazio? I think Ferguson wants to keep him. He has a great future."
He may have missed out on Macheda but Di Matteo pulled off what has turned out to be a major coup this summer by signing Peter Odemwingie.
The Nigerian has already scored some crucial goals since arriving from Lokomotiv Moscow and Di Matteo admits it was a surprise that other clubs did not try to bring him in.
"It's amazing how the big clubs snubbed Odemwingie," said Di Matteo.
"He has made 45 appearances for Nigeria and went to the World Cup. He wanted to play in the Premier League after Lokomotiv Moscow.
"Now he has scored three goals in five matches, which is very good."