West Brom midfielder Robert Koren believes that the season starts now for the Baggies.
Last season's Championship winners currently sit bottom of the Premier League with 11 points from 13 games and have failed to win in their last six league outings.
The Baggies can take some comfort in the fact that three of those six have been against Chelsea, Liverpool and Manchester United.
But Koren is adamant that he and his team-mates can improve their current form starting now.
Tony Mowbray's men face three key away games as they go head to head with the teams that are around them at the bottom of the table.
The Baggies have to travel to Stoke City, Wigan and Sunderland and Koren believes that they are all winnable games.
He told West Brom's official website: "People say the league starts for us now and in a way it's true because we will meet some teams that we can beat.
"But we need to prepare ourselves really well, give 100% in training and try to play good football to create chances to score goals and win some matches because we need some points soon.
"In the period up to Christmas we need to get as many points as possible because we are at the bottom of the league now.
"It's not easy but we still need to stick together. We need to think about Stoke and then focus on the next games."
West Brom know they have to combat the threat of Rory Delap's long throws but the Baggies will also have to overcome a 26-year wait for a win in the Potteries. Despite this Koren insists his side can come away with three points.
He said: "Every team has a different style and Stoke have a special style so we need to prepare for how we stop them.
"We need to try and play on our level and hopefully we will score some goals. It's a long time since we won away at Stoke so hopefully this will change."