Bryan Robson has reassured West Brom's supporters that the club's top players will not be sold, even if they are relegated.
With The Baggies firmly embroiled in the battle to stay in the top flight there has been predictable talk of who may have to be sacrificed should they fail to beat the drop.
Reports have suggested that Arsenal are keeping a firm eye on Curtis Davies' progress and that Arsene Wenger could mount a summer raid for the talented 20-year-old.
Davies has excelled since a switch to The Hawthorns from Luton and having proved his Premiership credentials, is likely to be a target for the country's top clubs.
However, Robson is being bullish in his stance with regards his top performers, thought also to include goalkeeper Tomasz Kuszczak, as he prepares to fend off any bids.
''I don't fear losing them because they are on long-term contracts,'' said Robson.
''Of course everyone has got a price but it'll have to be a big, big price for me to let the kids go because I am trying to build a better team.''