Davies: It won't be easy

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Preston manager Billy Davies is expecting a tough Championship campaign and admits that last season's play-off adventure counts for little now.

Expectations have been raised at Deepdale following an impressive campaign under the former Motherwell manager, when North End finished fifth, before losing in the play-off final to West Ham.

Davies told Sky Sports News: "The fans' expectations are high this year but everyone at the club knows this season will be a difficult one."

The Scot was also quick to point to precedent and the last time Preston reached the Division One play-off final under the tutelage of then manager David Moyes.

"I've spoken to David Moyes over the summer and he said that he found the following season very difficult, so everyone on the playing staff knows what to expect.

"It'd be fantastic for us to get back into the play-offs again or get automatic promotion but we know how difficult this league will be," Davies added.

Preston have just added Manchester United midfielder David Jones to their playing squad for the coming season and Davies has urged Jones to follow the example of another Preston old boy, David Beckham.

Davies said: "Beckham was strutting his stuff on the Deepdale pitch not too long ago.

"David will be looking at that and thinking that could be him in a few years and why not, he has all the ability in the world."