Derby County manager Billy Davies has admitted defeat in his attempts to bring Southend United striker Freddy Eastwood to the club.
The Rams tabled a third bid for Eastwood, rumoured to be in the region of £1 million, but have once again had the offer rebuffed.
The Shrimpers are determined to hold onto their prize asset, who has already scored twice this season, and feel a move to another Championship club would be a sideways step.
Davies will now look elsewhere for squad reinforcements after confirming he had given up on his attempts to sign Eastwood.
"We made a fantastic offer for Eastwood but Southend turned it down - it's now a dead duck as far as I'm concerned," Davies told the Derby Evening Telegraph.
"You cannot stand still in football. You have to move on and we have. We are looking at others."
Celtic have also told Derby to forget signing Stephen Pearson and despite the latest setbacks, Davies still expects further additions before the transfer window closes.
"There will certainly be more ins and there will be some going out as well, for sure," he added.