Martin O'Neill says Sunderland will respect the FA Cup on the 40th anniversary of the club's most famous success.
Bob Stokoe's side - then in the old Second Division - stunned holders Leeds 1-0 in the 1973 final to earn the club just a second FA Cup win and the manager a statue on Wearside.
O'Neill was a Sunderland supporter in the years leading up to that Wembley win and is now in Stokoe's old role as he prepares for a third-round trip to Bolton on Saturday.
He said: "It's a competition we would like to do well in; we got to the quarter finals last year, which is as good a run as we have had in a few years.
"It is important for the fans and the football club and while we accept that in recent times the Premier League has been the be-all and end-all, it should
not detract from it.
"I consider it a fantastic competition and there's untold advantages of trying
to stay in.
"It's the 40-year anniversary of our great triumph at Wembley and for that reason alone it's worth our while to try and stay in the competition as it's still a great competition."