Roy Keane wants his Sunderland side to begin emulating the achievements of Premier League new-boys Hull.
The Black Cats boss has been forced to watch in awe as the Tigers have taken the top flight by storm this year.
Admirable victories away at Tottenham and Arsenal have lifted Phil Brown's men into third spot in the table, and raised expectations around the KC Stadium.
A top half finish is now a realistic ambition for Hull, while Keane is hoping Sunderland can also claw their way into the top 10.
"It's good for football, in terms of the way Hull have come up and done well," the Irishman told the Black Cats' official website.
"It happened a few years ago when Reading first got promoted and it's great to see.
"It's going to be a long, hard season, we all know that. Every team will have its ups and downs and I'm sure Hull will have disappointments along the way.
"I'm pretty sure, come the end of the season, which teams will be in the top four, I'd be very surprised if any team was to break into that.
"But in terms of the other positions, if Hull keep going there's no reason why they can't finish in the top half, that's where we are aiming to go."
Meanwhile, Keane is hoping to welcome Kenwyne Jones back into his first-team fold ahead of Wear-Tyne derby with Newcastle on 25th October.
The Trinidad & Tobago striker suffered a serious knee injury while on international duty against England in June, but is making steady progress in his rehabilitation.
"The Fulham game (18th October) will come too early for him but we'd hope he's available after that," said Keane.