Barry Ferguson has broken the silence at Blackpool and admitted that the players at the club are "hurting" following their recent slump in form.
The Seasiders have picked up just one point in their last nine Sky Bet Championship games and after the latest of their defeats - a 2-0 loss against bottom-of-the-table Barnsley - under-fire manager Paul Ince refused to attend the post-match press conference and no players were made available to face the media.
But 35-year-old midfielder Ferguson has come forward to assure the club's supporters that he and his team-mates are striving to put things right.
"I don't want the fans to think for one minute that the players don't care. We certainly do care," he told the Blackpool Gazette.
"The boys in the dressing room are hurting at the moment just as much as the fans. This has probably been one of the most difficult periods I've been through in my career. It hurts.
"I look in the dressing room and at the players and staff we have at the club, and we certainly have boys who are hurting. I really hope the fans stick with us."
Having been involved in the fight at the top of the table before the winless run began, Blackpool now find themselves nine points adrift of the play-off places and eight ahead of the bottom three.
Ferguson knows the importance of ending their abysmal form as quickly as possible and is targeting a first three-point haul since the end of November when the Seasiders host third-bottom Doncaster at the weekend.
He added: "After the start of the season we had, when we were flying, it's crazy. The squad has been decimated by injuries and suspensions but the last thing we want to do is be dragged into a relegation battle.
"We need to get a result as soon as possible. Hopefully that will come on Saturday. The thing we need quickly is a win.
"I don't even care about the performance - we just need a win to get us out of this slump."