Nottingham Forest boss Billy Davies has appealed to the club's owners for backing in the transfer market.
Davies feels the addition of a striker is a must if the Reds are to maintain their Sky Bet Championship promotion challenge.
Forest have yet to make their first January addition but the diminutive Scot says he has handed a list of targets to owner Fawaz Al Hasawi - and offered a reminder to the Kuwaiti businessman that he had promised to sign him a striker this month.
"The plan between myself and the chairman in the summer was quite clear. It was to be in the mix until January, when we could bring in a clinical finisher to give us firepower," said Davies following his side's 1-1 draw away to Bolton on Saturday.
"I am sure you would agree, defensively we were excellent. In the middle of the park, we can move that ball around. The one thing we are lacking is a little bit of help up front when it comes to that clinical finishing.
"If we can get that, there is no doubt that we will win more games than we draw or lose because our play has been very good.
"We have been through this many times in the past. As you know, from previous experience, what happens now can have a huge impact running in to the end of the season."
Meanwhile, Forest face the prospect of losing central defender Jack Hobbs to fellow promotion hopefuls Reading unless they, like the Royals, can agree a fee with Hull for the player.
Davies added: "It is quite simple. A manager identifies players and what he does then is he passes those players onto the owners of the club.
"It is then up to them to make moves on the players. What I have done clearly, is pass my names on to the club. As I said, the chairman and I both agreed at the start of the season that this was the plan.
"Top six, top seven, top eight at this time of year - then, what you do at this time of year, can have a big impact."
Forest have been linked with numerous strikers, including West Brom's Shane Long, Matty Fryatt of Hull, Sunderland's Connor Wickham - who is currently on loan at Sheffield Wednesday - and Blackburn poacher Jordan Rhodes.
And Reds owner Al Hasawi took to Twitter to respond to Davies' demands, pledging that the manager would be supported.
"I am absolutely ready to pursue any targets the manager suggests," he said.
"We both share the same dream as you all have for this season and I fully understand our fans' concerns over the future of Jack Hobbs and David Vaughan.
"However, please be reassured that both I and the manager are working hard to make both players permanent signings.
"But I ask you for your patience. We want quality, not quantity and both I and the manager are working hard to do the right deals."