Burnley boss Sean Dyche thinks Danny Ings' rich vein of goalscoring form is a result of the striker easing the pressure on himself.
When the Clarets sold prolific forward Charlie Austin to QPR in the latter stages of the transfer window, many supporters queried how Dyche's side would fare without a marksmen who had struck 41 league goals in 69 starts.
However, in Austin's absence, Ings has flourished.
The 21-year-old helped himself to his sixth and seventh goals of the season, either side of Scott Arfield's header, as Burnley ran out 3-0 winners against Birmingham at Turf Moor.
"He's young and he's learning and he's got a real desire to learn and improve," said Dyche whose side maintained their unbeaten home record this term.
"He's a young man still and he's earning his spurs, so to speak. He's on a real rich vein of form and he's enjoying his football.
"He was putting a lot of pressure on himself and he's released that pressure and is playing with a real smile."
After seven games Burnley have collected 14 points from seven games to leave them fourth in the Sky Bet Championship table, ensuring Austin's exit is becoming a distant memory.
"There was a small percentage of doom-mongers here who, as soon as Charlie went, they were the 'that's-it brigade' - very small, I must say," added Dyche.
"The fact is we believe in what we do, we believe in the players. We've got total belief in the players."
Dreams of promotion may be starting to creeping into fans' minds but they are not at the forefront of Dyche's thinking just yet, even if it marks Burnley's best to a season for 12 years.
He said: "It's going well for them (the players), well for us, well for the fans, but it's a constant work in progress, we're still light in squad numbers and we have to be aware of that."
It was a night to forget for the visiting Blues, with only results elsewhere keeping them outside of the relegation zone as they extended their winless streak to five league games.
Ings' first goal of the night came after only three minutes and Arfield nodded home just 17 seconds after the interval to leave boss Lee Clark feeling dejected.
Asked if frustration was the overriding emotion, he said: "Frustration's a feeling you have when you think you deserve to get something from a game.
"Probably the word (I would use) is disappointing because we got what we deserved.
"We didn't play well enough in every aspect of the game. When you lose goals so quickly in each half it becomes a problem.
"It's by far and away our most disappointing performance of the season. I take the full responsibility, I'm the leader of the group and I take responsibility for it. We go and push ourselves forward, dust ourselves down and get ready for Saturday."