Swindon chairman Andrew Fitton has confirmed that he has accepted a bid from West Brom for hot-shot Simon Cox.
The Baggies are hoping to steal a march on their rivals by agreeing a fee thought to be in the region of £2million for the sought-after forward.
Swindon have been resigned to losing the prolific striker and now they have reluctantly agreed a fee with West Brom for his services.
Cox has attracted the interest of a host of clubs after scoring 32 goals last season for Swindon with scouts flocking to watch him at the County Ground.
The likes of Celtic, Fulham, Sunderland, Wigan, Bolton and Newcastle have been credited with an interest in Cox and news of West Brom's move for the 22-year-old could spark a bidding war for the player.
The Robins chief would not disclose the exact fee but did state that the money on offer would allow the League One club to bring in a more than adequate replacement.
"It is fair to say that we have given West Brom permission to speak to the player," he told the Swindon Advertiser.
"I'm not prepared to be drawn on the fee, but I will say that it is not disappointing.
"We have earmarked some of the money to strengthen the squad and you should assume that we are already on the case in finding a replacement."
Meanhwile Cox's agent Alex Cowdy of Touchline Soccer also confirmed the bid.
"I can confirm a bid has been accepted by Swindon from West Brom for Simon and Swindon have now granted us permission to talk to West Brom," Cowdy told skysports.com.