Crewe have admitted they are in talks with Bristol City over the potential sale of Nicky Maynard.
Skysports.com reported on Wednesday that the Railwaymen had been approached concerning their talented 21-year-old striker.
The youngster is widely regarded as one of the hottest prospects outside of the top flight, and scored 15 goals for struggling Alex last season.
He has been chased by a number of Championship clubs all summer, although City are the first to have entered into formal negotiations.
The Robins have been targeting a new forward for some time, and have recently pulled out of moves for Coventry's Michael Mifsud and Egypt international Emad Meteb.
They are yet to have an offer accepted for Maynard, but talks between the two clubs are ongoing.
"No fee has been agreed yet and we are still talking to the club," Crewe spokesman Rob Wilson told the Sentinel.
"Once that is sorted out then they will be given permission to speak to Nicky."