Skysports.com understands a number of Championship clubs are eyeing a summer move for Bristol Rovers star Rickie Lambert.
The big striker has enjoyed a fine season for Rovers, netting 19 goals this term and his performances have not gone unnoticed.
Lambert has proved he can make the step up to a higher level after blossoming at the Memorial Stadium since his switch from Rochdale in 2006.
The former Stockport man has established himself as a big fans' favourite at Rovers, scoring a number of vital goals during his time at the club and he is a key member of Paul Trollope's squad.
The 26-year-old is an attractive proposition for interested clubs as he is a natural target man with a good goalscoring record.
Lambert has just over a year to run on his current contract after signing a three-year deal when he joined Rovers, who could face a fight to keep hold of the player in the summer.
Rovers are reluctant to lose Lambert and they are aware of the need to tie him down to a new long-term deal rather than risk letting his contract run down and the possibility of losing him for free.