Sheffield Wednesday have given permission for West Brom to speak to Chris Brunt about a possible move to The Hawthorns.
The Hillsborough club agreed the move after their Championship rivals matched the South Yorkshire side's valuation for the 22-year-old winger.
The Northern Ireland international is being hotly tipped to leave The Owls after refusing a lucrative contract extension.
"West Bromwich Albion have matched our valuation for Chris Brunt," explained Wednesday's chief executive Kaven Walker on the club's official website.
"We have always said that if we receive a bid for a player which matches our valuation we will allow them to speak to the respective club."
Fulham tried to sign Brunt earlier this summer, but Wednesday rejected the Premier League side's bid.
Baggies boss Tony Mowbray is said to be a big admirer of the left-sided midfielder and is keen to bolster his squad after losing a number of top stars following their failure to win promotion last term.