Adrian Boothroyd insists Watford will not be cashing in on in-form striker Marlon King in January.
King has scored in his last five appearances and made it seven for the season with a goal in Monday's 2-0 win over Crystal Palace.
His prowess in the Championship has led to rumours that the forward could be offered a move to the Premier League in the New Year.
But Hornets boss Boothroyd says his intention is to strengthen his ranks, rather than see his playing resources depleted.
"We're not a club that needs the money," said Boothroyd.
"We need to build, not be taken apart."
Last season saw King's chances of making a top-flight impact wrecked by injury, but he was still able to score four goals in 13 Premier League appearances.