Sebastian Giovinco's agent has confirmed West Ham's interest in him but insisted he is not looking to move.
Juventus midfielder Giovinco is rated as one of the top young prospects in Italian football and he only recently penned a new long-term contract.
However, he is still not a regular in Claudio Ranieri's starting XI and reports in Italy suggested he would be allowed to leave on loan.
Spanish sides Atletico Madrid and Sevilla were both said to be keen, along with West Ham.
Zola worked closely with Giovinco during his stint with the Italian Under-21s and is well aware of his capabilities, so his interest in landing the young forward is of little surprise.
Giovinco's agent Claudio Pasqualini has admitted that Zola is keen on the youngster, but admits a move is unlikely.
"A move in January? I don't think anything points to this as we only renewed with Juve a short time ago," he told Radio Kiss Kiss.
"Any move would have to be decided by Juve but I can only see it if some attitudes at the club change."
Of the interest he added: "There is interest abroad, he has many admirers.
"Gianfranco Zola has always admired him and has said he would like him."
One reason Giovinco could be allowed to leave is that Juve are looking at adding to their squad in January with reports in Italy suggesting Gaetano D'Agostino and Cristian Zaccardo are their top targets.