Peterborough chairman Darragh MacAnthony has issued an official statement insisting the London Road club is not for sale.
MacAnthony's no-nonsense response to speculation comes on the same day manager Gary Johnson has bolstered his squad with the signing of Reading full-back Marcus Williams on a one-month loan, while Posh pair Chris Whelpdale and Charlie Lee both signed similar deals with Gillingham.
The statement said: "It would appear (subject to the internet rumour-mill) that my Yuletide Christmas present to our football club is to be a 'For Sale' sign swinging serenely from the London Road entrance.
"Now there are lots of of things that I have already done this week such as increasing our banking facility by a million pounds, taking two Championship players on loan and making sure to everyone at our football club that my dreams and aspirations are still 'nailed-on'. That would suggest to anyone with brain cells that these insinuations couldn't be further from the truth.
"My beloved Posh 'IS NOT FOR SALE' at any price. Even if Sheik Rattle and Roll came along with multi-millions I would not be interested. End of."