Wigan set to land Helguson

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Premiership new boys Wigan Athletic look poised to win the battle for Watford striker Heidar Helguson.

The Iceland international is coveted by a string of clubs and Watford are already resigned to losing the 27-year-old.

Fulham, Sheffield United, Sunderland and West Ham United have all been keen on the forward but it appears Wigan have produced the most persuasive argument.

Helguson was originally thought to favour a move to Upton Park but reports suggest he will tie up a switch to The JJB Stadium in the coming days.

The Latics will stump up £1 million for the hot shot, with their ability to pay more up front compared to Sunderland, swaying The Hornets into a sale.

Should Helguson link up with Wigan, he will fit the profile of player that club owner Dave Whelan is looking to sign.

"We have got to face reality - we just can't go out and buy massive stars," said Whelan.

"We can buy fading stars but we don't want them here.

"We want players who will wear the Wigan shirt with passion and pride and who fight every inch of the way for the cause.

"The squad that won us promotion from The Championship was based on skill, hard work, application and endeavour and they're the only type of players that Paul will accept and sign.

"I know that it is going to be difficult to tempt quality players to Wigan but we will simply not have players who want to come to Wigan for one thing - a bumper pay day."