Darius Vassell could be ready to swap Manchester City for Birmingham City in the January transfer window, if reports from the Midlands prove to be accurate.
The one-time England international has seen his first team opportunities severely limited at Eastlands since Sven-Goran Eriksson's appointment in the summer, despite the fact it was the Swede that handed him opportunities on the international stage.
Bruce has made no secret of his desire to bring in a striker and is currently observing Mohammed Kallon's form and fitness in training.
Gold to spend
"Steve is looking for players that will shortly be out of contract and there are a few on his list," said Gold.
"I don't know everybody who is on his list but when it's time to spend the money, Steve will come to the club owners and say 'I think this player would strengthen my squad."'
While Bruce is keen on adding to his squad, it looks as though he could make room by allowing several of those on the periphery to move from St Andrews on loan.
It is thought that both Neil Danns and Rowan Vine could be permitted to leave.
Gold added: "I think Steve is keen to keep the guys together but at the same time it is difficult to keep everyone happy. If Championship clubs come in, maybe he would consider short-term loans."