Newcastle chief scout Graham Carr has set about finding the players to fire the club into the top four, after putting pen to paper on an eight-year contract.
The 67-year-old, who joined the club in February 2010, has helped assemble the squad that almost clinched UEFA Champions League football last season.
The former Northampton and Blackpool manager has been instrumental in bringing the likes of Hatem Ben Arfa, Cheick Tiote, Yohan Cabaye, Papiss Cisse and Sylvain Marveaux to Tyneside, and says he has already set his sights on adding to his list of successful recommendations.
"We know who our targets are for the next windows," Carr said.
"We're hoping to make progress again. There will be a lot of money spent by the big four and we have to compete with them."
And Carr says the fact that Mike Ashley has secured his services until the age of 75 proves the much-maligned owner is at St James' Park for the long haul.
He continued: "People thought that he would move on sometime but Mike wants to take the club further and he wants to have a stable backroom staff.
"We have had a good season and hopefully we can build on it, which we are trying to do.
"I think we want to eventually be targeting top-four finishes and hopefully we can do it in a few years."
If he continues to pick out bargains like Cisse, that may well be an imminent possibility. The Senegalese striker scored 13 goals in just 14 appearances following his January move from Frieburg.
Carr said: "Every time I went to watch him he scored.
"He scored with his head, left foot, right foot - so that was one of the things that caught my eye.
"He was on our hitlist and the original price the season before when we went to try and get him was 15million euros.
"Then it was 12million euros and then as his contract was running down it was 9million euros, which at the time was ideal for Newcastle and our price range."
"It is very good to see my recommendations doing well.
"I am well satisfied and to be fair I think they have improved, but I also think their manager has moulded them into a good side," he added.